Most people don’t think beyond the spotlight when dealing with celebrities. The popularization of TV shows and blockbuster movies as the greatest achievements of Hollywood has rendered education almost irrelevant to viewers. In the last two decades, emphasis has slowly shifted from classwork to acting abilities. Actors such as Leonardo Di Caprio, Halle Berry, and...
Celebrity endorsements affect consumer perception of a product. Celebrities have a higher reputation by the public. Due to this, consumers are likely to develop higher trust in any product they endorse. Companies use celebrities to build a better brand reputation or make more sales. For many years, consumers have seen celebrities endorse companies. However, few...
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