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Celebrity Endorsement: Can It Affect the Education Popularisation?

Celebrity Endorsement: Can It Affect the Education Popularisation?

Celebrity endorsements affect consumer perception of a product. Celebrities have a higher reputation by the public. Due to this, consumers are likely to develop higher trust in any product they endorse. Companies use celebrities to build a better brand reputation or make more sales. For many years, consumers have seen celebrities endorse companies. However, few...

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